Banyan Tree Partners is the premier provider of results-driven, targeted marketing services.

We provide comprehensive direct marketing, graphic design, website and database development, and other related services.

Where do you want to grow?
Build Customer Relationships
Evaluate Customers
Market Fact Finding
Create or Improve Customer Database
Develop Campaigns
Personalized Messaging
Marketing Plan

How do I keep my customers loyal to me, rather than purchasing from my competitors?
You started a newsletter last year. How many of your customers read it, and did it make a difference in their behavior?

How do I figure out who my best customers are, so that I can find more like them?
Of your customer list, which customers account for 80% of your business profit? Are there customers on which you actually lose money?

How do I find out more about my customers, so that I can sell more effectively?
A customer visits your website. What is the chance she is a 35 year old head of household who earns over $50,000.00 per year? How does this affect what, and how frequestly she purchases from you?

I already have an invoicing system and a database for my web customers, why do I need another database?
You have a customer who purchases online, and you have categorized her as mid-tier. However, when you combine her online and in-store visits, does she move to a top-tier customer? Do you change the amount of money you spend marketing to her?

How do I know if I am spending my money wisely on my advertising?
Last year you sent out a postcard, and placed an ad in a local publication. how many new customers did you get? How much additional revenue did the ad bring you?

How can my customer's purchase history be used to increase my future sales?
You know that Michelle is a petite female, size 8, who prefers business-casual attire in mauve and navy. When you receive new products are you able to send her a postcard featuring her preferred colors and styles?

I wish I could, but I can't do everything, how do I know where to start?
You know you need to improve your marketing, but you don't have the time or the resources. How do you identify the critical areas, and get the most bang for your buck?